Ryan Turner has been working in SEO and web design for over two decades. As the Co-Owner at 3PRIME, LLC, he has seen the digital landscape evolve firsthand—and now, AI is changing the rules once again.

In this episode, Ryan shares how businesses can adapt to the shift in search and discovery as more people turn to tools like ChatGPT to find and research companies. From structuring your website and content for better AI visibility to communicating your expertise in a way that builds trust, he breaks down what businesses should be paying attention to right now.

Ryan also shares real-world lessons from his own journey, including how a simple content rewrite helped one client generate 200% more leads, what he learned from a failed low-cost marketing offer, and why understanding your clients and building genuine relationships can still make a bigger difference than automation.

He also reflects on his experience in the Goldman Sachs 10,000 Small Businesses program and the lessons that shaped the way he runs his business today.

If you're trying to understand where SEO, AI, and content marketing are heading—and what your business can do to keep up, this conversation offers practical insights you can apply to your own online presence.

Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings

In this episode, we discuss:

00:00 - 00:49: Introduction

00:49 - 01:41: How AI Visibility Is Changing Client Conversations

01:41 - 03:43: Building Trust Through Regular Client Check-Ins

03:43 - 04:54: What Great Website Content Looks Like Today

04:54 - 07:25: Why Explaining Your Process Beats Keyword Targeting

07:25 - 07:52: Quick Technical Break

07:52 - 09:07: The Story Behind a 200% Lead Increase

09:07 - 10:45: Inside the Goldman Sachs 10,000 Small Businesses Program

10:45 - 12:43: Pivoting During COVID and Building Lens

12:43 - 13:34: Lessons Learned From a Failed Low-Cost Offering

13:34 - 17:45: Human Relationships in an AI-Driven World

17:45 - 21:27: Generational Shifts and the Return to Real Conversation

21:27 - 22:22: Why DIY Websites Often Fall Short

22:22 - 24:15: Building Credibility and AI Visibility Signals

24:15 - 27:02: How 3PRIME's AI Visibility Audit Works

27:02 - 29:17: Being Visible Enough to Get Cited by AI

29:17 - 31:27: Why Writing Sharpens Strategic Thinking

31:27 - 34:03: What's Next for Ryan Turner and 3PRIME

34:03 - 36:11: Closing Thoughts

 Connect with Ryan Turner

 https://www.linkedin.com/in/ryan3prime/

 https://3-prime.com

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