Technology
Marketing is all about connecting the customers and the business.
It’s about creating a bond with all the offers, the storyline, and the product or service.
This is where social media comes in light,
Social Media is a platform that empowers everyone to share, express, have opinions, execute ideas to market themselves.
But the question is what role should social media play in the marketing strategy?
Here is a formula G.R.I.P. of Social Media which plays a very crucial role in Marketing
G >> Give a Human Touch
R >> Relationship Building
I >> Identity Building
P >> Personal Interaction
Social media should be a part of the daily marketing plan to keep the momentum and keep the consumers informed about the offers, deals, addition in the product line, etc on a real-time basis
Social Media tool is so diversified that it can be used in whatever way the brand wants it too.
This will not only help in creating repeat-buyers but will also lead to customer loyalty