Business
In this episode of E-Coffee with Experts, our host Ranmay sits down with Robbie Puddick, Content & SEO Lead at Second Nature, to break down how expert-led content, AI tools, and a “help-first” mindset are reshaping modern SEO.
Robbie shares his journey from registered nutritionist to leading SEO strategy inside a fast-growing health tech startup, working closely with the NHS. We dive into what actually works in SEO today, why chasing rankings can hurt long-term growth, and how Google’s recent updates are rewarding genuine expertise over shortcuts.
You’ll also learn how Robbie uses AI tools like Claude and Perplexity to dramatically speed up research, publishing, and content workflows, without sacrificing accuracy or trust.
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In this episode, we discuss:
00:00 - 00:45: Introduction
00:45 - 02:20: Robbie’s journey from nutritionist to SEO lead
02:20 - 03:30: What Second Nature does and who they help
03:30 - 05:00: Managing multiple roles in a startup
05:00 - 06:30: How to manage time and set priorities
06:30 - 08:10: Using AI to publish content faster
08:10 - 09:50: AI for research and content creation
09:50 - 11:10: SEO challenges in health and nutrition
11:10 - 12:30: Helpful content vs ranking-focused SEO
12:30 - 14:00: Ranking in AI search and Google overviews
14:00 - 15:30: Why subject-matter expertise matters
15:30 - 17:10: The future of SEO with AI
17:10 - 18:20: One key SEO tip for health brands
18:20 - 18:53: Final Thoughts
Connect with Robbie Puddick
http://linkedin.com/in/robert-puddick
https://www.secondnature.io/
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