Business
In this episode of E-Coffee with Experts, our host Austin Willman sits down with Rob Timmermann, Founder & CEO of Timmermann Group, to break down what SEO really looks like in a post-AI world.
Rob explains why traditional funnel thinking is broken, how his team shifted to a flywheel model, and why conversions, not traffic, are the only KPI that matters. They dive deep into post-AI SEO strategy, including information architecture, internal linking, offsite authority, brand mentions, and why the noisiest brands win in generative search.
You’ll also hear Rob’s perspective on leadership in 2026, hiring for excellence, managing performance in an AI-driven economy, and why most SEO agencies fail to deliver real business results.
If you’re a founder, CEO, CMO, or agency owner trying to figure out how to win visibility in Google, ChatGPT, and beyond, this conversation is a must-watch.
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In this episode, we discuss:
00:00 - 01:00: Welcome & Rob’s SEO background
01:00 - 02:00: Why SEO became the agency’s main focus
02:00 - 04:00: Funnels are broken, flywheels work better
04:00 - 06:00: Client expectations in the AI era
06:00 - 08:30: Building a culture of excellence
08:30 - 11:00: Hiring A-players vs average performers
11:00 - 13:00: Managing underperforming team members
13:00 - 15:30: Workload, focus, and getting better
15:30 - 17:00: Is SEO dead after AI?
17:00 - 19:30: Search everywhere, not just Google
19:30 - 22:00: Content that still works in AI search
22:00 - 25:00: Links, brand mentions, and authority
25:00 - 27:30: Capturing demand that converts
27:30 - 29:00: Traffic vs conversions
29:00 - 30:21: Where leads come from now & final thoughts
Connect with Rob Timmermann
https://www.linkedin.com/in/rob-timmermann/
https://www.wearetg.com/
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