Business
Alisha Shah is well-versed with Food and Beverage Industry, all thanks to her family business of restaurants. Her mission with Ice Cream Works is to:
Create a big Homegrown International Brand in the world of Ice Creams
She created business from something that we was not fond of from her childhood but had this passion to re-build the legacy of ice cream, that had shutdown.
Her main challenges :
- Sustaining in Covid where she had to shutdown many stores
- retaining her best employees as they are the ones who help the brand to grow
Concentrated in Mumbai with over 20 stores, Alisha now plans to expand to other cities as well.
Ice cream is an emotion that connects all age groups, and brings the needed sweetness in their lives and hence like her father advised her
Build a Brand that Lasts
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