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In any business, cash flow is imperative! For hospitality properties to stay alive in times of disruption - It is Vital!Revenue management will play a central role.In protecting, forecasting, and strengthening a hotel-resorts-inn-bed and breakfast’s etc. cash flow and overall financial position, revenue management will be needed to drive the top-line and eventually the cash position of the property.Here are 6 ways revenue management can make a differenceIncrease the cash held within your businessIn this period of low occupancy and business disruptions through COVID-19, a higher rate of cash flow, combined with detailed forecasts will allow expense management. This will have a number of benefits critical to operating. Additional revenue generated by the proper use of a modern, calculated revenue management system (RMS) directly flows into the amount of cash available. From giving the hospitality property greater day-to-day assets to enable meeting of operating costs, to having money in the bank generating interest and leveraging return on capital, the increased RMS resulting revenue and expected business performance insights cannot be overlooked.Forecasting cash flow and a properties portfolio performanceBeing able to accurately forecast data, market research and analysis allows hoteliers and innkeepers to implement realistic feasibility studies for all future opportunities. This data collection will also allow owners and managers determine how to best price their properties within their market. Estimating future project successes by setting revenue management standards can improve overall portfolio performance therefore increasing the properties long-term cash flow and value.Continue reading and I’ll share 4 more ways to use revenue management and how to increase your cash flow…⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:https://keystonehpd.com/revenue-management-and-how-to-increase-your-cash-flow-255.Get Your INNsider Tipshttps://keystonehpd.com/innsider-tipsJoin one of your private groupshttps://keystonehpd.com/private-groupsSay hi on socialFacebook: https://www.facebook.com/KeystoneHPDTwitter: https://twitter.com/KeystoneHPDLinkedIn: https://www.linkedin.com/company/keystone-hospitality-developmentListen to The Hospitality Property School PODCAST herekeystonehpd.com/hospitality-property-school-podcastsYouTubehttps://youtu.be/G-AGpepQA4kA Division of Keystone Hospitality Property Development