Business
Today I had the pleasure of speaking with the brilliant digital marketing expert and entrepreneur, Tom Antion. Tom has never had a job and has always run a business. Starting with nothing, he owned five apartment buildings and a hotel BEFORE graduating college. Today he is an author, speaker, and coach to aspiring digital marketers, entrepreneurs, and business people worldwide. Let’s jump into Tom’s story to learn how to take our business to the next level through online marketing. Things you will learn in this episode: [00:01 - 11:52] Opening Segment I welcome our guest, Tom Antion, to the show Background in Digital Marketing Tom tells us a bit about himself Started learning how to own a business by the age of 10 How I Turned $1,000 into Five Million in Real Estate in My Spare Time Started making money by taking units Give before your get Landed first deal on a hotel Tom shares his story owning a nightclub Brutal Self Defense [11:53 - 16:30] Learning the Online Market Tom talks about his first internet market 1994 started learning online sales Started making money after sufficient training Sold his first book Wake ‘em Up Even physical businesses can profit off the online market Tom talks about the low-risk benefits of Online Steady cash flow I talk about the progression of the digital age [16:31 - 31:18] How Going Digital Can Help You Tom talks about digital distribution Blanketing your service area with E-books and digital downloads The bargain of YouTube in-stream ads Tom gives advice about E-books Even a free E-book can bring in money Teach something they can’t do unless they buy a product Recession-proof income Tom talks about differentiating yourself from other E-books Make your content more palatable The packaging is more important than the content The benefits of Podcasts Best way to start generating traffic Paid traffic is better than S.E.O Adjust after easy analysis Tom offers a free E-book How to Automate Your Business [31:19 - 35:15] Call To Action Three closing questions Pain Point People are afraid to buy the big stuff The little stuff helps add up to the big stuff Favorite book to give out Influence: The Psychology of Persuasion If you were to live abroad We talk about Thailand Best way to connect with Tom Links below Call to Action Tweetable Quotes: “So many physical businesses that have physical assets can make a really big cash flow on the side with what’s already in your head.” - Tom Antion Resources mentioned in the episode: The Ultimate Guide to Electronic Marketing for Small Business How I Turned $1,000 into Five Million in Real Estate in My Spare Time Wake ‘em Up How to Automate Your Business Influence: The Psychology of Persuasion Visit Elite Podcast Bookings, the #1 Real Estate Podcast Booking service, and get 25% off with our new Economy Plan. You can get more of Tom on LinkedIn, Twitter, Facebook, and YouTube. You can visit his website https://www.greatinternetmarketingtraining.com/ to learn more about his exclusive internet training program. Be sure to check out his podcast Screw the Commute for even more awesome content. LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes. To know more about me and all the real estate opportunities you can find, check out my website at MatthewBaltzell.com. Book a free 15-minute call with me. Click here!