Business
This episode's question comes from Liz Fitzgibbon, based in Tasmania, Australia, who is doing some great things helping the local tourism sector bounce back from COVID-19. Liz asks, “The current climate post-COVID has forced the local tourism sector to find a completely new audience, where most SME’s previously relied on International traffic. What advice do you have for these advertisers to capture a domestic audience? Where should they start? Where can they make the best use of small advertising budgets?” Todd Wright, Founder and Director, of Threesides Marketing, in Canberra, Australia, has a long history of helping local tourism operators and he joins us to help answer Liz's question. This episode is the first in an eight-part series answering listener questions. For each episode and question, an amazing marketer from my network will join us and provide some different points of view and advice. Enjoy. See omnystudio.com/listener for privacy information.