Tooling around town and learned some things about customer service and treating people the way you want to be treated.  During that same great experience, I had some concerns about how my phone number was being used.   It made me think of GDPR.    I also talk about what I think about the new marketing campaign around Coke Zero - I Need To Try It First.  What can we learn from that?    You can apply these stories and the lessons to your   online business.  I always try to learn things from brick and mortar marketing that I can apply to my online business.