Building a 500+ conference focused on doing good, becoming a new mom, and some talk about "putting on your galoshes" and doing the hard work is all on this episode with Joanna Waterfall of Yellow Co.!  To follow her follow @yellowco + @joannawaterfall To follow us @itsnotwhatitseemspodcast

It's Not What It Seems

Real Talk with: Joanna Waterfall

Have you ever wondered what it really takes to own and run your own business? Do you find yourself thinking that the people you follow on social media have "perfect" lives, flawless feeds and do it all with such ease? Join Alexis Andra, owner of The Shift Creative (a large scale art and set design company in Southern California), as she asks the real questions behind every "successful" person and brand. This isn't your typical business or influencer podcast. Alexis talks about the mess behind the feed, and the grit it took to get to where the most successful people are today. There won't be beauty or fashion tips here. This is a podcast where hard questions are asked and answered. No more smoke screens, perfect lighting, and skin smoothing filters; just real talk with real people that you might think you know.

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It's Not What It Seems