Business
Summary: When there are gurus and business-owners who swear by complicated marketing tactics, can you generate massive traction for your real estate business using some simple, easy-to-implement lead generation strategies? There are few people who can answer this question better than our guest for today, Trevor Mauch, the founder of Carrot. On today’s show, Trevor shares his wisdom on real-estate lead generation, leveraging Google and SEO to dominate the marketplace, and building evergreen marketing strategies for maximum traction. You will learn how to get off the marketing hamster wheel by outsourcing and automating your content creation strategy. As we discuss different case studies, you will get a peek into Carrot’s methodology using which Trevor and his team have generated 2,356,261 (and counting!) real estate leads. We hope you enjoy this show! Key Takeaways: 00:00 – Trevor’s background information 01:53 – How Trevor ended up biking across Ireland back in ‘09 04:16 – Trevor makes his first real estate investment at the age of 21 08:37 – Finding highly motivated sellers, and a no-brainer deal 12:22 – How Trevor got into online lead-generation and SEO – which ultimately led to the formation of Carrot 16:09 – Victim of his own success, Trevor realizes that he has to step off the hamster wheel 18:34 – Is your business sapping your energy and leaving you feeling drained and depressed? 19:14 – Learn how to conduct an energy audit and shed all the things that are bogging you down 26:39 – How Trevor bootstrapped Carrot and almost reached his breaking point after taking on too much on his plate 31:44 – Tips for real estate folks who wish to outsource the content creation process 34:51 – Getting off the marketing hamster wheel and build evergreen lead generation sources 38:52 – Getting a peek at Carrot’s marketing analytics, their traffic sources, and conversion rates 41:18 – Outbound or inbound marketing – what is the most effective option for real estate agents and investors? 42:38 – How Anthony Beckham, a client managed to generate organic traffic for his Oregon properties by following the Carrot methodology 44:14 – The best and the easiest way to repurpose your videos into blog posts 44:53 – Running video ads and retargeting your leads on Facebook 48:53 – Building an authority hub that converts your website into a traffic and conversion-focused marketing machine 52:33 – How to beat Zillow at their own game 55:30 – How Trever ended up managing an 8,000 square co-working space by paying just $200 a month 01:00:02 – Which productivity software does Trevor rely on day-in, day-out? 01:01:55 – Are you chasing money or energy? 01:04:51 – Trevor shares his contact information Quotes: “Most real estate investors, most real estate agents, and investors tend to focus on what I call hamster wheel marketing”. “Your volume of deals and leads is going to come from outbound. It's going to come from sending out the mail, sending out the cold calls to activate demand for people that aren't actively looking on Google. But your highest quality, most motivated ones are going to come from a Google search”. “I think if you're doing something with enough energy and it gives you enough energy, you're probably going to be pretty damn good at that thing. And if you do it enough, you'll probably get noticed by people and somehow make a career out of it. “Chase energy, not money. Hopefully, money follows but I would much rather be high energy and doing things I love and be broke versus really low energy, miserable, and have a bunch of money. So that's me”. Resources: Founder’s Club Trevor’s Website Trevor’s LinkedIn Carrot Free Evergreen Marketing Strategy Get in touch with Trevor!