Rance Greene is passionate about applying the principles of story design for training and marketing. Rance is the author of a new book entitled, Instructional Story Design. He shares various ways story design can be applied to all aspects of a business. He makes the case that massage therapists, personal trainers, and anyone who works with the musculoskeletal system should consider the principles of story design when choosing testimonials for a website.

Engaging Muscles Podcast

Rance Greene Talks Story Design

A top authority in massage therapy, muscle palpation, joint motion assessment, and the biomechanics of exercise. Give yourself the gift of being a sponge. Gain knowledge in areas that you care about. Drive, walk, exercise or run while listening to interviews with experts who are constantly reaching and expanding on second-layer knowledge in areas that relate to health and performance (physical and psychological). Guests are true professionals who have dedicated their lives to doing work that has the power to touch lives and deliver on a promise. Hear stories and insights from experts who have spent many years in alignment with the principles of human function. Topics discussed range from massage therapy, personal training, fitness, pain science, biomechanics of exercise, running injuries, working in professional sports, preventing injuries, life hacks, and much more. Every one of these professionals has one thing in common - they all bring unique perspectives and creative approaches to their work (and art). This is what makes them indispensable.

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Engaging Muscles Podcast