Business
In this episode, our host Austin chats with Rahul Alim, President & CEO at Custom Creatives. He shares how walking out of his job and making sales calls from a parking lot turned into building Custom Creatives and scaling Thinker AI to six-figure months.
Rahul breaks down how agency owners can escape burnout, hire smarter, and sell faster. He reveals the biggest hiring mistakes that cost him years, the reporting frameworks that keep his global team aligned, and how he trains staff to think, not just execute.
You’ll also hear the real story behind thinkrr.ai’s explosive growth, from leveraging a warm network to onboarding clients with the product itself. Whether you're a solo founder, agency leader, or marketing exec, this episode is packed with actionable strategies and sharp insights.
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In this episode, we discuss:
00:00 - 01:33: Introduction
01:33 - 03:00: Why He Quit His Job to Start His Own Agency
03:00 - 04:30: Building a Global Team That Actually Performs
04:30 - 06:20: Communication & Reporting Frameworks That Drive Speed
06:20 - 09:10: Teaching Your Team How to Think, Not Just Do
09:10 - 11:00: His Biggest Hiring Mistakes (And What They Cost Him)
11:00 - 12:55: How He Prices Services to Afford Better Talent
12:55 - 14:10: Smart Sales Compensation Models That Work
14:10 - 15:20: Inside His Lean, Hybrid Sales Team Structure
15:20 - 17:00: Discovering & Partnering in Thinker AI
17:00 - 18:50: From $2K to $100K Months with One Product
18:50 - 20:15: Affiliate Marketing: How to Reward Referrals Right
20:15 - 22:00: Cold Calling vs Warm Outreach: What Still Works
22:00 - 24:00: Sales KPIs He Learned at Realtor.com
24:00 - 26:00: Coaching Agency Owners to Close More Sales
26:00 - 28:00: Using Voice AI to Close & Onboard Clients
28:00 - 29:10: Buyer Journeys, Content & Speed to Sale
29:10 - 31:00: Future Tech Bets: Voice AI & Virtual Reality
31:00 - 32:18: Why Instant Response Wins More Clients
32:18 - 33:07: Final Thoughts
Connect with Rahul Alim
https://www.linkedin.com/in/rahulalim/
https://rahul.digital/book-rahul
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