Quantium Cast Episode 62: The Rise of The Coca-Cola Company #4 - Candler's Great Mistake

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Quantium Research

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Ryan Kia (of quantiumresearch.co.uk) takes a look at the "Rise of The Coca-Cola Company":Coca Cola is one of the most iconic brands on the planet. But with 127 years of history, it has been a long and bumpy road.In last week's episode of the rise of the coca-cola company, we looked at the developments that led up to the explosion in the demand for bottled coke in the domestic American consumer market.    Part 4 looks at the events that led to Asa Candler (CEO of the Coca-Cola Company, at the time) making a huge mistake, that resulted in his disposal of shares in the company for a sum of $25m.In next week's episode, we will look at some of the aggressive measures that the new owners of the coca-cola company had put in place to effectively force out the bottlers and regain control of the wonderful drink that is coca-cola.Be sure to sign up to quantiumresearch.co.uk for updates.