Mobile's Next Big Thing talks to Jennifer Cisney, social media manager of Kodak about the company's mobile marketing initiatives and use of 2D barcodes.

Mobile's Next Big Thing

Q&A With Kodak

Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

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Mobile's Next Big Thing