Earlier this year online fashion retailer Bluefly incorporated 2D barcodes into its "Closet Confessions" TV ads. MobileNextBigThing speaks with Bradford Matson, CMO of Bluefly about the campaign.

Mobile's Next Big Thing

Q&A with Blue Fly

Welcome to Mobile’s Next Big Thing blog. 2D barcodes have the potential to revolutionize mobile marketing and advertising. The move to mobile is unstoppable — mobile devices are becoming more powerful, more central to people’s lives. The device you carry with you everyday will eventually be as influential as the television was in earlier decades. Mobile barcodes can unlock a massive consumer audience, and bring truly personalized offers to millions of people.

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Mobile's Next Big Thing