Business
On today's episode of Authentic Influence, Adam Conner is joined by Burke Morley, the VP of Brand and Executive Creative Director at Purple. Purple is an American comfort technology company based in specializing in the direct-to-consumer sale of mattresses, seat cushions, back cushions, pillows and platform bases. Today, you'll learn: Burke's journey to Purple; with a number of industries' worth of experience, is there a common link between the jobs on Burke's resume? Burke's many hats at Purple; how he leans in to "getting as interesting as possible" As Purple grows up from its early viral-ad days, what is the brand's central "nugget of truth"? Burke's philosophy on how to make good ideas happen How Purple harnesses the stories of its sleepers; what's next As always, advice on how to build a better brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: https://podcasts.apple.com/us/podcast/authentic-influence/id1440872576. Be sure to follow our LinkedIn page to catch all of our content there: https://www.linkedin.com/showcase/authentic-influence-podcast/. Reach out to Adam Conner on LinkedIn at https://www.linkedin.com/in/adamjconner/ or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at https://www.podcast.vivoom.co/. Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)