Business
From news stories to social media ads, general statistical indicators such as age, race, gender, and income still provide the basis for evaluating others––whether consciously or unconsciously. Why, when we can do so much better? Erica and India lead by example, offering a primer on how to replace those quantitative, often reductive, demographics with psychographics, a more insightful, qualitative way of understanding folks by honoring their values, interests, lifestyle choices, and opinions. In this discussion: An introduction to demographics vs psychographics Acknowledging the role demographics plays in clarifying our own biases How traditional media, social media, and marketing have all contributed to the heavy reliance on demographics over psychographics Embodying our roles as “influencers” to promote broader use of psychographics How the evolving nature of an individual’s values is more accurately reflected in psychographic data Integrating psychographic awareness into personal and professional relationships KEEP THE DIALOGUE GOING Ready to level up your understanding and use of psychographics? Join Erica Courdae and India Jackson for one of their final masterclasses of the year! From Implicit to Explicit: Leading Through Your Values is a small-group virtual event that supports entrepreneurs and leaders as they explore, identify, and integrate values throughout their brand or business. Details at pauseontheplay.com/events. Need guidance but can’t attend either of the masterclass sessions? Book a private session with the team. Details at https://pauseontheplay.as.me/explicit. Be sure to rate + review the podcast!