Business
?Stop leading with the product? ❌Your product isn’t it!! Your product is not your target audience, it’s not your niche, it’s not how you add value, and it’s not the problem you are solving.❌ Your dream customer is scrolling this app and is bombarded with messaging. As she scrolls, she’s thinking: “what’s in this for me? Is this valuable or helpful to my life in some way? Do I vibe with this girl and what she’s putting out there?! Do I want to keep learning more?!” And she most certainly isn’t jumping on here to be SOLD TO. (Think mall kiosks at Christmas ??) There is a better way to share your product, that will actually resonate with ppl instead of them swiping on by a “product post.” Your job is to make it crystal la Croix clear WHO you are for, what you can help them with, and what kind of content you dish up on your feed. Ask yourself what types of content can you create to enhance her life? Example: Let’s say your product is in the Gut Health Industry. GUT HEALTH IS NOT YOUR TARGET AUDIENCE. YOUR PROBIOTICS ARE NOT YOUR TARGET AUDIENCE. Two different scenarios.... The products have completely changed your life, but you don’t want to niche down to a “Gut health / wellness page.” No problem! Find out what you are really passionate about helping other people with! Maybe its homeschool moms looking to increase energy. Dish out content that adds value to that particular woman. Your daily routine. Your curriculum. Your lunches. Your activities. How you salvage your sanity ;) How you fill up your own cup. Mom humour etc. Awesome! But you still have to monetize your account in some way right? Infuse your product as part of the solution to helping her get her desired outcome! You LOVE gut health, and want to have more of a health account. GREAT! SHARE other value that’s not just your product. Other supplements, nutrition, hormones, etc! And again infuse your product! People will Buy what you recommend when they know, like and trust you. And see as someone who adds value, and can help them with something :) Bottom line! People Buy from people! And people buy solutions NOT products! SELL THE TRANSFORMATION & THE SOLUTION! Your product plays second fiddle. NOT YOU!! 2 ways to work with me: 1. FREE ATTRACT CUSTOMERS ROADMAP 2. 3 WEEK GROUP COACHING BIZ ACCELERATOR (March Round)