Welcome back to Going Zero, the sustainability podcast for leaders making a real impact. In this episode, hosts Seth Combs and Eric Pasewalk sit down with environmental entrepreneur, author, and media personality, Josh Dorfman, co-founder and CMO of Plantd.

With decades of experience spanning sustainable furniture, innovative building materials, and climate-focused media, Josh shares the pivotal moments that shaped his career—from consignment showrooms in Brooklyn to launching Planted, a revolutionary company creating building panels from fast-growing grass.

Join us as Josh explains how understanding real consumer and business needs is crucial for scaling climate tech, the importance of moving from ideal-driven to market-driven solutions, and why optimism and practical solutions are key in the fight against climate change.

You’ll also hear inspiring stories from around the world and actionable advice anyone can use to make a positive difference—starting with where you bank. Dive in for an enlightening conversation at the intersection of innovation, business, and building a greener future.