Business
Most founders treat PR like a lottery ticket. You buy one, hope it hits, and move on when it doesn't. That's why most early-stage PR fails. In this episode, we break down why PR is not about getting attention, it's about building proof.
We walk through the exact starting sequence for founders who have never done PR before: how to find your strongest story, what journalists actually care about, and why a single 30-day sprint beats a six-month retainer every time.
If you're in Web3, fintech, or tech and you've been putting off PR because you don't know where to start, this one's for you.