Power to the People: How are brands harnessing community to build for the future?

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Fresh Meet

Business


In the seventh episode of Fresh Meet we discuss how brands should engage with their audiences in the digital age. We look at the ways they aim to become more human, and analyse whether we think it’s working. We also talk about the listening vs taking action. Do brands have to be activists in today's climate?We go in on the recent controversy over the Gillette ad. How brands can tell a better values story, and the increasing demand for brands to walk the talk.Hosted by: Jessica Becker, MD, Manifest New YorkGuests in this episode:Sam Garfield, Communications and Growth Lead at The CollectiveRonnie Cho, CEO, Cho GroupAlex Myers, CEO and Founder, Manifest GroupAshley Elders, Account Coordinator, Manifest New York