POG #29 Sustainability is a Collective Effort and EcoMatcher is leading the way

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Pioneers of Good

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After graduating from Delft University of Technology and after his time as officer of the Royal Dutch Navy, Bas had executive roles with Philips and IBM before he started his startup career. Bas has been in Asia for over 25 years and lived in Taiwan, Japan and Singapore before he moved to Hong Kong. In the next 5 years, the plan is to plant a billion trees Bas Frasner 2:19 – What EcoMatcher does and how it works 4:42 – Samples of products that they offer as an alternative gift 9:30 – How they track the growth of the tree 10:27 – How they handle larger companies and prove to them that each tree is genuine 13:03 – The strategy behind their huge impact and how they were able to sustain the increasing demand 14:09 – How Bas looks at sustainability as a business opportunity 17:23 – Bas shares his experience when he was starting his business That’s all for today and don’t forget to subscribe for more updates. For show notes and resources visit: http://pioneersofgood.org/ And, as always, if you want to get in touch with me, email me at: hello@pioneersofgood.org https://www.linkedin.com/in/basfransenhk https://www.ecomatcher.com/ https://www.instagram.com/ecomatcher/