Business
Podcasting may be the next step in brand building your personal brand beyond your blog. Some days, it can seem impossible to reach your target market with just content, social media marketing, and advertising. You have a message that needs to get out there. And audio can help you do this faster. Establishing yourself as a leading authority in your industry is an important goal. To do this more efficiently, we strongly recommend you should consider hosting your own podcast or at least being a part of one. First things first. Your podcast needs to stand out from the rest and become uniquely your own. This is going to require an investment of time on your part. But the payoff is great. This podcast will be launching you into a new arena that can propel your business forward. Why start a brand building podcast? To build a trusted brand it’s important to continue to expand your marketing efforts into new digital arenas. This helps you meet your audience where they are active and engaging. Today’s information age is focused on relationship building. What a better way to do this than through your own dedicated podcast. Your exposure has the potential to grow far more than just leveraging social media and your blog. Your listeners are on the go and are getting their information quickly from the mobile devices. Meeting them where they are is a quick and easy way to build an audience online. A great way to start is by repurposing your blog posts. Create something that either educates, informs, or entertains your audience. Doing so consistently will encourage them to follow your podcast for more. Your podcast must present a fresh message that speaks to your audience in an interesting way. Originality is the key. All the while putting your own voice into what you produce. Here is how we help our clients start. Create a separate schedule just for podcasts You already have a regular content and social media plan. This should be no different for your podcast as well. Choose a specific day and time slot that works well for you. Stick with that schedule. Implement your calendar tools to send out notifications to your followers so that they easily add your shows to their busy schedules. This offers them the opportunity to listen as they get the notification. Or by encouraging them to follow your podcast on their preferred podcast player. Expand on your branded online profile Once you know what your show is going to be about, expand on your established online brand. What you choose should be consistent with what you have currently created. Yet let it reflect a podcast style. Use a general but flexible template to save time We advise not to write a full-length script for each podcast episode. However, you will want to put together an outline or template to follow, but customize for each podcast episode. This includes a general introduction for each episode, and a general list of questions if you are conducting an expert interview. And your cue for a standard outro to help you end the episode. Include a clear description Let people know right away what your show is about. Do this without writing too much information. This should be done with the right keywords for each topic, and without reading like a sales message. Use short, attention-grabbing episode titles A long, drawn out headline tends to turn people away. You will want to quickly grab their attention. Do this with catchy titles that speak directly to what the podcast episode will be covering. Your audience will want to know exactly what your episode is about. This will whet their appetite to hit the play button. Keep your podcast episodes focused Limit your topics in each episode to just one. Respect your listeners' time spent with you. Discuss something inside a specific niche based on your topic. A strong call-to-action is a must There’s no shame in encouraging your...