Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

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MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.

Podcast: Pfizer's and Bristol-Myers Squibb's "Cardiac Resuscitation"

August 24, 2015

Science

MM&M's Larry Dobrow talks to Michael Maher, president of ID Health, about the advertising for Eliquis. The DTC campaign launched last year.