Miscellaneous
Almost every aspect of Telecommunications is changing. You know all the acronyms. It is a huge list. Ayan Adam, Founder and CMO at CX Atelier speaks to Don Witt of The Channel Daily News about changes in companies, their marketing and the channel. Change in telecommunications has also been driving changes in the channel and in the marketing required to support the changes. Software as a Service is one of the more obvious. Basically, the brick and mortar components of the box/DVD/documentation have been removed from what was normal distribution. A completely new channel has been established for SaaS and its Recurring Monthly Revenue. Ayan Adam Vendors, VARs, MSPs, ITSPs, and others do not have the bandwidth to deal with the changes, let alone bring on a staff for the marketing. Enter the channel zealot, Ayan. CX Atelier understands the channel and they are experts in marketing for B2B technology companies. They know the industry, your competitors and your business model. Consider them an extension of your own internal team, essentially a marketing department in a box. If you need guidance on where to start your digital marketing journey or simply want to talk to someone about your digital marketing goals, schedule a virtual coffee chat with them. Helping B2B Technology companies succeed in their digital marketing journey is their passion. They want to hear everything about your business. For more information, go to: https://www.cxatelier.com/