Podcast E17: How to write for video

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Tune in to hear Kathryn discuss:The need to know your audience – and have a purpose when you talk to themThe one word you should always use to engage your audienceHow to develop a conversational styleWhy the ‘rule of three’ works well when presentingHow to bring things to life with stories and picturesHow to hook your audience in with a strong openingHow to adapt written text for videoEngaging with your topic and with your audienceTailoring your approach to different platforms.