Business
Growing up and studying in Brisbane, Pip Arthur graduated with a Bachelor of Business, majoring in Communications. Pip started her working career life on the Public Relations side, before being asked to lead both Marketing and Communications functions as the CMO and Communications Director at Microsoft Australia. Pip shares her insight on how she transitioned her career, using her 20+ years of storytelling craft to add to the broader transformation of Microsoft and work towards the new mission: “Empower every person and organisation on the planer to achieve more”.In this episode, we discuss:Transitioning into broader based marketing, coming from a communications/PR start point, and the importance of that junctionOverview of the Microsoft Business today, both globally and within AustraliaThe Microsoft Transformation: what’s happened and Pip’s personal experience through thatThe Microsoft Brand and the intersection of purpose, mission, culture and brandThe nexus between marketing in Microsoft AU and the global approach, and how Pip structures Microsoft AU’s marketing teamThe impact of the COVID 19 on marketing within Microsoft AUThree Quick Questions:A business book you recommend? – Mindset – Carol DweckPerson to follow on social media or digital media? – Reid Hoffman’s Masters of Scale PodcastOne on one dinner with a living person? – My mum – The borders have been closed for so long that it is has been that long since I’ve seen her!To find out more visit https://www.microsoft.com/en-au/ or follow Microsoft Australia on social media:Facebook: MicrosoftInstagram: @MicrosoftAUTwitter: @MicrosoftAU