Business
In this episode of E-Coffee with Experts, Peter Singh-Vigilante, President at Vigilante Marketing, breaks down how SEO, backlinks, AI tools, and generative search are reshaping digital marketing in 2025 and beyond.
Peter shares his journey from developer to agency founder, revealing why technical depth still beats surface-level marketing knowledge. He explains why AI is NOT a strategy engine, how content clusters are replacing keyword stuffing, and why transparency (including publishing pricing) can dramatically improve visibility in AI-driven search results.
We also dive into:
- The real impact of Google’s Penguin update
- Why backlink strategies must evolve
- How to optimize for AI Overviews and LLMs
- Prompt-based optimization vs traditional SEO
- Why your website will become a knowledge base
- The future of chatbots as digital salespeople
- Skills modern marketers must develop to survive
If you're a founder, marketer, SEO professional, or agency owner navigating AI disruption, this episode is packed with practical insights you can implement immediately.
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In this episode, we discuss:
00:00 - 01:02: Introduction
01:02 - 02:40: Peter’s Journey From Developer to Agency Owner
02:40 - 04:10: The Google Update That Changed SEO
04:10 - 05:30: Starting an Agency Without Business Experience
05:30 - 06:50: Is AI Replacing Marketers?
06:50 - 08:15: AI Is a Tool, Not a Strategy
08:15 - 09:10: AI Panic, Layoffs & Industry Reactions
09:10 - 10:45: How to Rank in AI Search Results
10:45 - 12:05: Why Knowledge Base Content Wins
12:05 - 13:40: Are Backlinks Still Important?
13:40 - 15:00: Prompts vs Keywords in Modern SEO
15:00 - 16:05: Why Publishing Pricing Helps Rankings
16:05 - 17:20: The Future of Websites & Chatbots
17:20 - 19:10: Skills Every Modern Marketer Needs
19:10 - 20:01: Final Advice
Connect with Peter Singh-Vigilante
https://www.linkedin.com/in/petervigilante/
https://vigilante.marketing/?ref=sayvee
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