Business
This episode today is for agency owners and agency personnel.Peter Levitan is the founder of Peter Levitan & Co and author of “The Levitan Pitch Buy This Book Win More Pitches”. He is a seasoned advertising agency business development consultant with 30 years of agency experience including building his own agency and managing business development at Saatchi & Saatchi Advertising Worldwide. He shares his insight from each stage of his career and how to build value to drive leads faster and stand out in today’s agency landscape.In this episode, we discuss: The back story behind his career and how he came to build his own agencyCOVID and its role in accelerating trends such as digital transformation and remote workingThe process of reinventing yourself across varied career rolesHow agencies should assess opportunities as they ariseThe art of communication and presentation to perfect a successful pitch to clientsGuidance for those who wish to exit the agency space and the importance of building agency value for saleThree Quick Questions: A business book you recommend? – Chasing the light – Oliver StonePerson to follow on social media or digital media? – Neil Pate (He has a daily podcast ‘Marketing School’)One on one dinner with a living person? – Jennifer Lawrence – she makes engaging tik toks, she’s an actress and I think she’d make an absolutely delightful dinner companion!To find out more visit https://peterlevitan.com/