(8-29-2017) Today’s Topical Currents is with author & F-I-U Professor of Advertising & Communications, Margo Berman. We discuss the subtle & not-so-subtle techniques of pervasive and persuasive advertising. Nearly everything we see, hear, purchase and use may well have hidden manipulators cached within them. Will your selfie pic help a robot pick a flattering wardrobe to buy?

Topical Currents | WLRN

Pervasive and Persuasive Advertising Techniques

Joseph Cooper and Bonnie Berman share the microphone with a wide range of guests including community leaders, artists, scientists, historians, political thinkers and more who bring issues of interest to South Floridians.

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Topical Currents | WLRN