Business
Key Takeaways: Kath Pay, a Top 50 Email Marketing influencer — and arguably the foremost email marketing personalization expert in the world — joins the show to talk about email marketing. As Kathwrote about, email delivers the goods. With more and more technology coming available — plus more intense pressure AND resource restraints — email marketers are more pressed and stressed than ever. But used to augment your strategy, technology plays a pivotal role and can help us use email at the core of our personalized marketing approaches. By measuring the right things, focusing on the customer experience instead of campaign-driven goals, and using tech to enhance (not control), email marketers can regain control. Full Shownotes: https://www.emarsys.com/resources/podcasts/email-personalized-marketing-kath-pay/