Business
In the latest episode of our podcast for data-driven life science marketers, Laura interviews the visionary VP of marketing at Nanotemper, Jocelyn Davé. Jocelyn has brought her experience from leading demand generation at a technology company to the scientific world. We discuss what she has learned from implementing an analytics and marketing measurement culture, and how Nanotemper prepared for GDPR. Please listen and let us know your thoughts. You can subscribe to the podcast and rate and review it, so that others know about this great new resource for life science marketers. GDPR, dashboard, salesforce, pardot, uberflip, marketo, martech stack, technology stack, analytics, metrics, evaluating success, attribution, multi-channel attribution, first-touch, last touch, multitouch, second to last touch, reporting, impact, conferences, tradeshows, online, offline, Data, Marketing, Marketing Data, Life Science, Analytics, Analysis, Marketing Measurement, Digital Marketing, Support, Training, Interview, Google Analytics, Covalent Bonds, Laura Browne, Metrics, Marketing Failure, Marketing Success