Business
In this episode of E-Coffee with Experts, Patrick Dillon, Founder & CEO at WISE Digital Partners, explains how search visibility is shifting from traditional rankings to AI-driven discovery, and why businesses must rethink attribution, content strategy, and channel investment in 2026.
Patrick shares how his agency generated more leads from ChatGPT than Google for the first time, why AI-originated deals were 85% larger on average, and what professional service firms must do now to stay discoverable across LLM platforms.
He also breaks down how GEO (Generative Engine Optimization) is reshaping content production, why Google Ads ROI is declining in several industries, and how recurring revenue models create long-term stability for agencies and service businesses.
If you're a founder, CMO, SEO leader, or digital marketing strategist navigating the shift from rankings to revenue attribution, this conversation is essential.
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In this episode, we discuss:
00:00 – 01:30: Introduction
01:30 – 03:20: From Diversification to Ideal Client Focus
03:20 – 05:05: Ownership Strategy and Scaling Through Partnerships
05:05 – 07:10: Risk Management Lessons From Multiple Exits
07:10 – 09:00: Measuring SEO Performance Beyond Rankings
09:00 – 11:15: AI Search Overtaking Traditional SEO Leads
11:15 – 13:20: GEO Strategy for Professional Service Firms
13:20 – 15:05: Content That Converts in the AI Era
15:05 – 16:40: Attribution Challenges in AI-Assisted Journeys
16:40 – 18:15: Most Overvalued Marketing Channels in 2026
18:15 – 19:30: Managing Marketing Risk Across Channels
19:30 – 20:30: Advice for Founders: Build Recurring Revenue
Connect with Patrick Dillon
https://www.linkedin.com/in/patrickjdillon/
https://www.wisedigitalpartners.com/
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