Society & Culture
Partho Dasgupta is the Chief Executive Officer of BARC India, the world's largest television audience measurement system. Under his leadership, BARC India was established with state-of-the-art technology in a record time of 20 months.
As a general management professional with extensive experience in consumer goods and media industries—including print, television, and out-of-home media—Partho Dasgupta has led start-up and management teams for Times Now, Future Media, The Economic Times, and Times Multimedia.
A keen observer of consumer and media trends, he is dedicated to introducing groundbreaking innovations and international best practices to the science of audience measurement in India.
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