Technology
-Peter Van Der Gracht, senior advisor at Alacrity Canada, talks to Susan Blanchet and Andrew Crawford of Origen Air about their company and operations in the cleantech sector-origin story of the company; why Susan left her law career to join forces with serial entrepreneur, Andrew-business model is a "humanistic enterprise model" -how environmental and social governance ratings influence decision-makers-Origen Air's genetically modified plant products work to clean the air, while also reducing energy costs-minimum standards for indoor air quality set by the American Society of Heating, Refrigerating, and Air-Conditioning Engineers (ASHRAE)-smart sensors and app will help decision-makers understand their indoor air quality better and improve standards-impacts of COVID pandemic on the business; founding Origen Clean, a probiotic fogging company-measuring an invisible problem, like indoor air quality, and then managing it through proprietary sensor technology and app-customer focus and go-to-market strategies-returns on investment and looking at the business model from an investor's perspective-short-term milestones; the clean air delivery rate (CADR) of the Sentinel Purifier, the first of Origen Air's products-funding programs and support for cleantech companies-marketing strategies and the long-term plan to reach the global market-the triple bottom line, caring about social responsibility and the environment in conjunction with profits-why the team behind Origen Air believes that "nature always wins"