Arts
The art world is evolving, fast. What has long been considered one of the world’s most elitist societies, composed of high brow art dealers, collectors and artists, has slowly opened up. The digitization of art has not only changed the means in which art is experienced and sold, but it’s also evolved its aesthetic. Most of all, it’s democratized the playing field for a younger generation, one with its own curatorial taste and behaviors. Lucas Zwirner is highly aware of this shift, and it’s been this shift he’s been navigating through as head of content at David Zwirner gallery in New York, arguably one of the world’s most prestigious galleries that represents artists including everyone from Jeff Koons and Barbara Kruger to Raymond Pettibon and Jordan Wolfson. In his role, Lucas leads and creates a unified brand voice and editorial vision for the gallery, its publishing house, and its online platforms, deepening the conversation around the gallery’s artists, exhibitions, and projects through books, podcasts, video, web content, public programming, strategic partnerships, and online sales. I called him up from his New York apartment where we broke down the many ways in which the art world is opening up, and if, it’s really becoming more democratic.