Arts
As creative director of his London-based namesake fashion label JW Anderson, and at Spanish luxury leather goods house Loewe, Jonathan Anderson has been on the front lines of the European fashion scene for over a decade. And unlike many of his peers, he’s been able to innovatively adapt to the ever changing landscape of luxury while keeping an ear out to the desires of the young, yet highly influential, generation of fashion shoppers that dictate the market today. Whether it’s sitting A$AP Rocky, Frank Ocean and photographer Tyler Mitchell front row at his Loewe shows and strategically launching youthful sub lines Paula’s Ibiza and Eye/LOEWE/Nature, to rethinking the entire show concept with his ‘shows in a box’ for both his brands and curating an entire art exhibition, Anderson continuously pushes the boundaries of what it means to be a creative director at a fashion house today.