Business
California's OHMConnect has a cool take on smart energy: the company's mobile platform, which functions like a "virtual power plant," pays users to curtail electricity use during peak demand periods, incentivizing them through fun flash events held during "OHMHours." With recent initiatives including a California-wide intercity competition to find the state's "Energy Saving Superhero" and a partnership with Google to bring the platform to NEST users, OHMConnect is connecting consumer behavior patterns on mobile apps to sustainable energy usage. Earlier this spring, we spoke to Co-Founder Curtis Tongue on OHMConnect's blockbuster success as an energy/entertainment hybrid.