Business
Issue: Your business model is about how you make money. Rules: Sell products - gross margins rule the day Sell personal services - hourly optimization is key Sell knowledge - licensing and distribution matter Solve a need - Uber has no cars; Alibaba has no inventory Actions: Answer the following questions: What problem do you solve? Is it worth solving? Is anyone else focusing on the problem? Are you better? Will people pay for the answer? Will they pay enough to make it worthwhile? Conclusion: A unique business model that solves a problem and makes money Dissent: Speed to market and resources