Business
In this episode of E-Coffee with Experts, our host Aniko Hoang chats with Nikias, also known as Papa Muscle, Founder of Papa Muscle. He's an SEO consultant and the brains behind some health brands.
Nikias spills the beans on how his years of pumping iron taught him a ton about SEO: think long-term, no shortcuts, and staying consistent, even when it feels like nothing's happening.
He shares a wild SEO ride, explosive growth followed by a crash, and how he now builds his own sites steadily the right way. They also dig into why copying competitors is a bust, how link building is still king (especially with AI overviews), and how to get real experts to write for you without breaking the bank.
Plus, Nikias offers tips on staying fit while juggling a business and family, it all comes down to clear values and consistent action.
If you're looking to build real authority, not just quick traffic, this one's for you!
Get access to 250k+ link connections and build your website authority with us:
https://www.digitalwebsolutions.com/
In this episode, we discuss:
00:00 - 02:00: Introduction
02:00 - 03:15: The 300 movie that changed his fitness mindset
03:15 - 04:05: His unexpected entry into the SEO world in the UK
04:05 - 05:00: Why SEO and fitness both demand patience and consistency
05:00 - 06:15: How to stand out in a saturated niche: stop copying, be you
06:15 - 07:35: The E-E-A-T factor: real expertise vs. fake “team of experts”
07:35 - 08:45: The SEO case: 150k to 1M visitors in one month
08:45 - 10:15: Why authenticity and values bring better expert contributors
10:15 - 11:30: Transparency in affiliate SEO: what builds lasting trust
11:30 - 12:50: The trap of copycat SEO content and why it fails
12:50 - 14:00: Best research sources for writing real expert-level content
14:00 - 16:00: Link building in 2025: still essential (and how to do it right)
16:00 - 17:30: Digital PR vs. SEO: what actually moves the needle
17:30 - 19:00: Balancing fitness, family, and business: the real mindset shift
19:00 - 20:35: What 13 minutes of exercise can really do for your life
20:35 - 22:06: His advice to younger self: “Trust the process, it works”
Connect with Nikias (Papa Muscle) BERTRAND
https://www.linkedin.com/in/nikias-bertrand/
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