Business
In this episode of E-Coffee with Experts, our host Victor Julio Coupé chats with Nihal Mandanna, Head of Growth at MobiLoud, about how smart brands are turning websites into high-converting mobile apps and why this shift drives 10x more revenue per user.
Nihal explains how MobiLoud helps e-commerce and content businesses launch native apps fast, without rebuilding from scratch. He shares why mobile apps are now a must-have for retention and repeat sales, especially as SEO becomes less reliable.
They explore how push notifications outperform email and SMS, why brands should prioritize their top 5–10% of customers, and how AI is helping automate high-impact marketing.
This is a must-watch for founders, marketers, and business leaders building revenue-focused strategies.
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In this episode, we discuss:
00:00 - 01:10: Introduction
01:10 - 03:00: From nutrition to growth marketing
03:00 - 04:40: Early lessons in SEO and retention
04:40 - 06:30: How content marketing is evolving beyond keywords
06:30 - 08:10: How content marketing is evolving beyond keywords
08:10 - 09:45: What happened when Google wrecked their SEO
09:45 - 12:10: How MobiLoud turns websites into mobile apps
12:10 - 14:00: Key differences vs. app builders & competitors
14:00 - 16:00: Why your top 5–10% of customers matter most
16:00 - 18:10: Push notifications vs. email & SMS, what works now
18:10 - 20:10: Real example: 2% of users driving 22% of revenue
20:10 - 22:00: Best ways to launch your mobile app
22:00 - 24:00: Using abandoned cart push to drive fast ROI
24:00 - 26:10: How AI is powering smarter push campaigns
26:10 - 28:10: Why customer success = long-term growth
28:10 - 29:30: What founders often get wrong about apps
29:30 - 30:30: Final takeaways & where AI + apps are heading
Connect with Nihal Mandanna
https://www.linkedin.com/in/nihalmcp
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