About

In this episode of E-Coffee with Experts, we chat with Nick Rubright, Founder & CEO of Ranko Media, the SEO and digital PR agency behind brands like WebEx, Binance and Spotify’s Soundtrack.

Nick shares how he went from promoting his own music site with SEO to building an agency that helps enterprise clients grow through link building, technical SEO, and digital PR.

We dig into what it’s really like working with large companies vs. small businesses, how AI is reshaping search and outreach, and why subject matter expertise still beats generic content. Nick breaks down the tools his team uses (like ChatGPT and Perplexity), how they pitch smarter, and what makes link-building campaigns actually work in today’s crowded landscape.

Whether you're a founder, marketer, or SEO strategist, this episode is packed with insights on scaling your agency, keeping clients longer, and using AI without losing your edge. If you care about growth, rankings, or building trust with clients, don’t miss this one.

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In this episode, we discuss:

00:00 - 01:34: Introduction

01:34 - 02:10: Starting an agency after freelancing and Uber driving

02:10 - 03:05: Working with big brands like Binance & Spotify

03:05 - 04:00: Why enterprise clients are actually easier

04:00 - 05:00: Short-term SEO projects vs. long-term results

05:00 - 06:05: What he learned from building a niche site

06:05 - 08:25: AI in SEO: real talk on tools & content

08:25 - 10:12: Link building tips & smarter outreach with AI

10:12 - 12:03: Favorite client story: Spotify’s Soundtrack

12:03 - 13:55: His #1 advice for agency founders

13:55 - 14:43: Final Thoughts

 Connect with Nick Rubright

 https://www.linkedin.com/in/nick-rubright-29225047/

 https://rankomedia.com/

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