Business
In this episode of Eat Coffee with Experts, we sit down with Nick Footer, CEO & Cultivator of Happiness at Intuitive Digital. From building a strong remote culture to preparing for the AI-driven future of marketing, Nick shares transparent insights on leadership, employee ownership, feedback frameworks, and the evolving digital landscape.
You’ll hear how Intuitive Digital keeps its team engaged across the globe, why Nick believes employee ownership is the future, and how agencies can adapt to AI, performance tracking, and client expectations in 2025.
Whether you’re a marketing leader, agency owner, or business operator, this conversation is packed with strategies you can use to future-proof your team and your business.
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In this episode, we discuss:
00:00 - 00:54: Introduction
00:54 - 02:14: Remote culture: huddles, chit chats & donut dates
02:14 - 02:52: Why annual fly-ins matter
02:52 - 05:23: Radical candor vs constructive feedback
05:23 - 07:52: Employee ownership & shared votes
07:52 - 08:57: Leadership challenges in digital marketing
08:57 - 10:48: Embracing AI & new services
10:48 - 12:36: Sources of insight: Rand Fishkin, Backlinko
12:36 - 15:26: EOS framework & feedback loops
15:26 - 17:07: Conversions vs real revenue
17:07 - 18:55: Why agencies still matter in the AI era
18:55 - 20:04: Moving past outdated KPIs
20:04 - 21:02: Getting your site ready for AI
21:02 - 23:13: Reviews, Reddit & UGC in SEO
23:13 - 24:22: Omnichannel vs focused approach
24:22 - 26:30: Pivoting back to small businesses
26:30 - 27:27: Where to find Nick & Intuitive Digital
27:27 - 28:20: Lead magnets & wrap-up
Connect with Nick Footer
https://www.linkedin.com/in/nickfooter
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