A recent NBC News piece by Dylan Byers detailing The Atlantic's financial woes has sparked a flurry of commentaries about the health of that magazine in particular and online magazine specializing in long-form journalism in general. Revisiting some topics also explored in his previous News-on-the-Record column "Is Funding the "Policy Mags" an Act of Charity?," Erich J. Prince discusses the degree to which news outlets such as The Atlantic, which has existed since 1857, are viable businesses going forward.