Business
In this episode of E-Coffee with Experts, host Ranmay Rath chats with Nate Turner, Co-founder & CEO of Tenspeed and the first marketer at Sprout Social, where he helped propel the company to $100M ARR.
Nate unpacks what really powered Sprout’s rise, then explains how he launched and scaled a fully remote SEO agency in the middle of a pandemic, steering it through funding squeezes, a SaaS slow-down and the AI boom.
He dives into aligning marketing with sales so revenue keeps flowing, shows why chasing raw traffic is a dead end, and details how to prioritize content that converts.
You’ll also hear concrete ways his team weaves AI into workflows, from outline prompts and schema generation to transcript repurposing, with tools like ChatGPT, Claude, Opus Clip and TenSpeed’s own LLM-traffic monitor.
If you’re a founder, marketer or agency leader aiming to scale a SaaS or B2B brand, Nate’s playbook delivers practical SEO, content and leadership tactics you can start using today.
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In this episode, we discuss:
00:00 - 01:50: Introduction
01:50 - 02:40: Launching TenSpeed during the pandemic
02:40 - 03:25: Growing through economic downturns & AI disruption
03:25 - 04:50: Building a remote agency culture that actually works
04:50 - 06:15: Sprout Social’s path to $100M ARR
06:15 - 07:50: Keeping marketing and sales aligned at scale
07:50 - 09:30: Creating content that converts, not just ranks
09:30 - 11:00: Using AI for content ideation and repurposing
11:00 - 12:15: Favorite AI tools for SEO and video
12:15 - 13:30: Why TenSpeed doubled down on SaaS clients
13:30 - 16:10: Nate’s advice to aspiring founders and marketers
16:10 - 17:42: Final Thoughts
Connect with Nate Turner
https://www.linkedin.com/in/nateturner1/
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