Arts
~ Featuring Mikey Cahill (Herald Sun), Tig Huggins (Sugar Mountain), Tim Harvey (Rainbow Serpent), Katie Stewart (Laneway Festival) and Kim Ambrosius (Roskilde Festival Denmark) ~ To the loyal masses who road-trip, don costumes, bejewel and body-paint – come rain, hail, mud or shine – to attend their favourite music festivals, these events transcend a simple live music experience. Done well, contemporary music festivals manifest their own micro-cultures that are participatory, tribal, escapist and capable of forming part of the identity of their punters. We speak to the creators of some of the most innovative music festivals in Australia and around the world to understand the processes behind the booking, branding and extra-curricular activities that contribute to their cult-like status.