Business
Global keynote speaker and passionate advocate for women in business; Hang Black joins Fredrik to discuss all things business, marketing and consumers. Discover how important it is to be equipped to sell value, the difference in millennial marketing and why investing in yourself means understanding the steps you need to take to reach your own definition of happiness. KEY TAKEAWAYS Not everyone who is selling, is selling things that are profitable. It is so important to have enablement because you do not want sellers to go in front of customers and have to drop their price. This could mean that now you are below cost in margin. You need to be equipped on how to sell value. 67% of marketing material is never even opened by a seller. This has been true for the last 30 years. With enablement you need to work out how to curate the right content and let your SME’s know which content sticks and which does not. You need to also find the processes that will keep the selling motion consistent and relevant. Make sure to modernise how to talk to your customers and reach them where they are. 44% of millennials do not want to meet their seller even one time. They want to have a contactless experience, this does not necessarily mean that they do not interact with them, it just means that they don’t contact them. One of the things you can do is to make sure when you interact with your customers you interact with them socially first. Engage with them in what they're interested in. 47% of the business decision is already made before the first phone call has been taken. Sales is the front line to the customer, they are the closest conversation. You don’t know what is right for the customer without talking to them and collaborating with them. Do not be afraid to try different things in your career and move around a little bit early on. You should never be afraid to take judicious risk. Careers are not necessarily linear but what you really have to learn is what your strengths are and what your values are. Learn how those two things align so that you can monetise them. Following your passions is a great saying but you have got to eat too! Investing in yourself means giving grace to yourself. Take care of yourself before and understand what your leavers of happiness are, not other peoples definition of happiness for you, whether that be societal, cultural or familial. Understand what happiness looks like for you and invest in how to get to your definition of happiness and success. BEST MOMENTS “What do we need to do to make it easier for the customer to buy?” “How do we meet them how they want to be met?” “It is important to have a goal of monetising your dreams.” ABOUT THE GUEST Hang Black is a global keynote speaker on sales, leadership, and a passionate advocate for women in the workplace. LinkedIn: https://www.linkedin.com/in/hangwithhang Twitter: @Hangwithhang Amazon: https://www.amazon.com/Hang-Thi-Yen-Black/e/B08VL18837%3Fref=dbs_a_mng_rwt_scns_share Website: https://salesenablement.pro/experts/hang-b ABOUT THE HOST Serial entrepreneur Fredrik Sandvall loves sharing ideas and interviewing world-class entrepreneurs and influencers. Invest in You is about investments, entrepreneurs, personal development and doing fun things. He hopes to ensure you take action, helping others and yourself, plus enjoy the journey we call life. CONTACT METHOD Contact Fredrik Sandvall – Invest in You https://www.linkedin.com/in/sandvall/?originalSubdomain=uk https://sandvallinvest.com/ https://www.facebook.com/FredrikinLondon https://itunes.apple.com/gb/podcast/investing-skills/id1445899547?mt=2 Contact Charlie Sandvall Charlie Sandvall LinkedIn Contact Ivan Sandvall Ivan Sandvall Instagram See omnystudio.com/listener for privacy information.