Society & Culture
Mirjam Peternek-McCartney lost half of her leadership team when she told them she wanted to shake up the way her business, Lemongrass Marketing, was run. Mirjam recognised that in order to utilise the new data tools available in the internet-age, she needed to have more dynamic teams. It's a shake up that has clearly worked. Mirjam's clients include &Beyond and Lanserhof Medical Spas. She sat down with us at TFest and told us about the difficulties of forging a new path, and the amazing marketing opportunities there are, hidden in big data.