Mike Smith; Founder of ZeroCo

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Shape the System

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In episode 28 we're talking all about plastic, a lot of plastic. Talking about the origins of plastic, our relationship to it (and how this is out of kilter with how it was originally conceived) and a total rethink of the day to day usage which creates the 100s of millions of tons of waste plastic globally every year. Mike talks about how community is key to behaviour change and operating at scale and how transparency is dialled up to 11 to change the nature of the relationship between ZeroCo, it's customers and the industry generally.